Page 23 - SAMENA Trends - June-July 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

plans, especially the fact that stc now promote the advantages of remote work providing its various services through its
provides 99% of its services through the to achieve digital transformation and digital platform mystc, the company is also
mystc digital platform, including the sale to ensure employees are safe and have providing services through its self-service
and delivery of stc devices to people's their needs met. stc today is one of the machines that are located across public
homes. The company further explained world's prominent digital companies. spaces in the Kingdom. stc has also made
that it will continue to take steps towards The company is the 44th best digital a remarkable success through its Digital
promoting digital transformation in order company in the world and the first in the Day initiative last year, a day on which the
to achieve the aims of Vision 2030 in Middle East according to Forbes' rankings. company closed all its customer service
relation to realizing leadership and digital More recently, Forbes has declared stc and retail offices as part of its ongoing
enablement to serve the community and as the most powerful telecommunication efforts to re-invent customer experience.
various sector. stc also seeks to further company in the Middle East. In addition to

stc Sustainability Report: Market Value for Entrepreneurship Projects
Reaches 300 Million and 18% Energy Savings

In its efforts to adopt the best the provision of high-quality expanding access to technology and communications,
responsible practices and raise the digital communication services promoting innovative digital opportunities, caring for
bar in the ICT sector, stc announced and products, enhancement of the environment, and empowering human resources.
the publication of its first communication by promoting The program falls in line with stc’s DARE strategy and
Sustainability Report, promoting innovative digital opportunities, new brand identity, reflecting its digital aspirations
its strategic role as a digital and provision of access to and focusing on its ESG responsibility. Through DARE,
transformation enabler in Saudi significant technologies at stc seeks to focus all areas of work on preserving
Arabia and the region to maximize affordable prices by developing its key principles of digitization, asset development,
its ESG impact. The report unveiled and adopting the best digital and customer experience improvement, and expansion of the
some interesting figures at the communication infrastructure. company’s size and scope, through its three values of
sustainability front, including a 18% Through its sustainability strategy, dynamism, Drive, Devotions.
decrease in power consumption the company will help people build
compared to 2018 for buildings their capacities, enrich their lives,
and internal transportation and the and increase proposed value for
active contribution to giving over stc’s key stakeholders, including
3 million houses access to optical clients, regulators, suppliers,
fiber technology (by installing business partners, investors, and
217,000 kilometers of new fibers in shareholders, through several
2019 in a 23% increase) as well as community development, business
innovative digital solutions such as development, and environment
the launch of “stc pay”, the largest protection initiatives. The stc
e-wallet service in the region and the sustainability framework follows
provision of all company services a unified vision that benefits
through “my stc” app. The report its key partners both in Saudi
also addressed support offered Arabia and throughout the world.
to Saudi entrepreneurs through Designed to be in line with the
the InspireU program, which aspirations of national strategies,
incubated 28 startups to support global development plans, and
ICT, contributing to the creation of the UN sustainable development
approximately 160,000 full-time principles, the framework sets to
and part-time job opportunities, maximize the company’s positive
with a market value of SAR 300 impact in its business processes
million for projects supported by the and the communication sector as
incubator. In addition, the company a whole. By strategically focusing
undertook to establish 22 medical its framework on sustainability,
centers across Saudi Arabia thanks stc can significantly contribute to
to investments of up to SAR 100 a sustainable future in fields such
million in collaboration with the as doing business with integrity,
Ministry of Health. The company’s maximizing economic impact,
sustainability framework includes enriching life and experiences,

23 JUNE-JULY 2020