Page 52 - SAMENA Trends - July-August 2022

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Huawei Proposes a Three-Level Intelligent Digital Transformation
Architecture, Helping Carriers Open the Blue Ocean of Digital Intelligence

At the Operations Digital Transformation form/network, and organization talent, and try customers in the marketing phase, while
Summit of Win-Win Huawei Innovation the assessment is conducted according to deterministic SLA assurance is provided
Week, Peng Song, President of Huawei five maturity phases ranging from L1 to L5. through digital integration and service-lev-
Carrier BG Marketing & Solution Sales Intelligent digital transformation of opera- el O&M capabilities. On the other hand,
Dept, delivered a keynote speech entitled tions is also a systematic project. Regard- mature digital intelligence capabilities are
"Opening the Blue Ocean of Digital Intelli- ing this, Zhou Xiaohua, Director of Huawei adopted to enable digital intelligence of in-
gence Towards a New Era of DigiVerse". He Service & Software Marketing & Solution dustry operations and customer service, as
pointed out that digital intelligence is the Sales Dept, delivered a keynote speech well as data as a service (DaaS) to generate
biggest opportunity in the next decade and entitled "Breaking Six Misunderstandings revenue in new digital services. Finally, Hua-
will provide a new blue ocean for carriers, and Accelerating Intelligent Digital Trans- wei has built the Digital Intelligent Transfor-
as well as giving them new impetus. Based formation of Operations", in which three mation DigiVerse Center, Digital Intelligent
on decades of experience in intelligent key paths were introduced to help carriers Transformation Columbus Exhibition Hall,
digital transformation, Huawei works with transform in terms of intelligence integra- and Digital Intelligent Transformation Inno-
telecom carriers to develop a three-layer tion in digital services, data-driven intelli- vation and Practice Center. Leveraging ex-
intelligent digital transformation architec- gent experience, and predictable intelligent perience in valuable scenarios in the actual
ture, five-dimensional and five-phase op- digital O&M. Huawei has rolled out a broad transformation process, Huawei provides
erations intelligent digital transformation portfolio of products and solutions, such more than 10 cloud showcases around the
maturity model, and three value-oriented as the Artificial Intelligent Contact Center world and makes it possible to have immer-
transformation paths. In this way, carriers (AICC), SmartCare Smart series, and AU- sive dialogues with more than 300 experts
can better embrace new transformation TIN i series. These help support high-value while enjoying scenario-based experiences.
opportunities. "To seize opportunities, car- ToC, ToH, and ToB scenarios of carriers. Together, Huawei, carriers, and business
riers need to accelerate their intelligent We help carriers improve quality and effi- partners can carry out joint innovation, and
digital transformation from three levels," ciency through automation and intelligence ultimately embrace the blue ocean of digi-
said Peng Song. "First, service transforma- to implement precision marketing and lean tal intelligence. The Win-Win Huawei Inno-
tion. Going forward, telecom carriers will operations that are market-, government-, vation Week was held from July 18 to July
focus on differentiated experience-based and enterprise-oriented. Huawei, in partic- 21 in Shenzhen, China. Together with glob-
services, data services, and industry digi- ular, works to enable a differentiated carrier al operators, industry professionals, and
tal services. They need to implement busi- ToB experience, and empowers industry opinion leaders, we dive into topics such as
ness loop closure by leveraging ecosystem, innovation and revenue increase through 5.5G, green development, and digital trans-
platform, and network to drive the rapid smart operations. On the one hand, immer- formation to envision shared success in
growth of the second curve. Second, op- sive digital marketing is provided for indus- the digital economy.
erations transformation. Carriers need to
focus on the user journey, in which prod-
ucts, services, platforms, and networks are
intricately linked. Given that 80% of service
decisions are projected to be driven by
data, they need to maximize data value for
value-based operations. Third, infrastruc-
ture transformation. Carriers are expected
to provide secure, green, intelligent, and
ubiquitous networks in which computing
and connection resources are integrated."
Intelligent digital transformation is a pro-
cess requiring continuous optimizations.
During the intelligent digital transformation
of operations, Huawei cooperates with in-
dustry organizations to form a five-dimen-
sional, five-phase maturity assessment
model based on its own transformation ex-
perience as well as that of more than 100
carriers. The five dimensions of the model
include transformation strategy, value mea-
surement, process optimization, data/plat-

52 JULY-AUGUST 2022