Page 34 - SAMENA Trends - January 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

advantages of which include coverage, long Bahrain, said: “NB-IoT is the main pillar to standard in the machine-to-machine
battery life, and cost-effective solutions to enable IoT & M2M in a massive scale. Zain (M2M) communication sector. NB-IoT is
enterprises, it said. Commenting on the Bahrain’s successful trial with Ericsson expected to become an integral part of 5G,
successful completion of the NB-IoT trial, shows that NB-IoT has everything that is addressing the
Ali Al-Yaham, Director Technology at Zain needed to become the new, interoperable

Zain Bahrain Partners With OSN

Zain Bahrain operator in the Kingdom
recently, announced the signing of an
exclusive partnership with Atyaf Home
Entertainment, a one-stop entertainment
service provider in Bahrain. Zain Bahrain
provides its customers with OSN streaming
subscriptions for a year. Through the OSN
application, Zain Bahrain’s customers will
be able to enjoy complimentary viewing
of their favorite shows, Disney+ Originals,
HBO, Paramount+, kids’ content & so
much more. Zain Bahrain's customers will
enjoy OSN streaming as part of their plans
when they activate a new line or when
they choose to upgrade their plans to
eligible packages on postpaid, fiber, 4G &
5G home broadband, or mobile broadband
packages. Customers can claim the offer
within ten days of line activation or service Bahrain Director of Consumer Marketing Bahrain are committed to providing
upgrade, enabling the use of the service for and Sales, said “We always believe in world-class premium content and we
a period of 1-year. Through OSN streaming, 'customer first' and accordingly bring in are confident our subscribers will enjoy
Zain customers will gain access to Arabic seamless and enhanced experiences that the streaming experience”. Through the
and English entertainment at a click of a they can avail anytime and anywhere. This partnership, Zain Bahrain reinforces its
button and the application is compatible partnership will ensure that entertainment commitment to offering its customers the
with various devices, including the newly lovers in Bahrain have ample choice and latest technology & services, applications,
launched iPhone 12 series. Commenting easy access to unique content across and gadgets to enjoy a smarter way of
on the partnership, Ammar Alketbi, Zain a variety of different genres. We at Zain living by constantly staying connected.

Zain Bahrain Expands Global Network By 75%

Zain Bahrain, a leading telecommunications the MENA region to the US. In addition, to been supported by a solid infrastructure
operator in Bahrain, expedited its ensure the highest availability of its global that Zain has in place. This has enabled us
expansion plans during 2020 – a year that network and to provide the lowest latency to deliver on our commitment to provide
proved to be significantly exceptional in to its customers, Zain has spread its increased availability, reliability and
terms of service continuity for businesses capacity across all submarine cables such state of the art service to our customers.
and consumers. During the year, the as TGN, FLAG, GBI, EIG, IMEWE, GCCIA as During the pandemic, the Zain Global
telecommunications giant expanded its well as all terrestrial cables in the region. Network has demonstrated resilience by
global network by 75% accommodating Further to rapidly expanding its global providing a diverse connectivity through
for significant data growth across its capacity, Zain has ensured to host multiple utilization of all submarine and terrestrial
mobile and fixed network, driven by content delivery networks, such as Google, cables, in addition to providing the lowest
remote working, virtual education and Facebook and Netflix in order to better latency through its presence on multiple
meetings and the increasing use of serve its Bahrain clients, it said. Zain B2B internet exchanges and points of presence
digital solutions. Zain leveraged its global & Wholesale Director, Ali Mustafa, stated: across the world. Zain’s global capability
network spread across 16 countries with “The pandemic has been dramatic in terms is not only limited to Zain Bahrain’s
more than 30 points of presence and with of human impact and lifestyle. However, customers, but is also extended to local
interconnections in more than 13 tier one we have been successful in rapidly ISPs supporting them in serving their
internet exchanges across the world, from expanding our international connectivity customers and meeting the exponential
Singapore to Europe and passing through to meet the significant growth which has growth in data traffic.” -

34 JANUARY 2021