Page 19 - SAMENA Trends - Jan-Mar 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& UAE and Yahsat to Bring Satellite Connectivity to Standard Smartphones

at revolutionizing satellite connectivity. Ali Al Hashemi, Group CEO,
Yahsat, said: “We are delighted to announce our MoU with e& UAE,
a leading global telecom operator, as the first of many agreements
we hope to reach with key industry players as part of our D2D
strategyWe are discussing a whole host of areas where we aim
to collaborate, which includes developing the ecosystem as part
of our recently launched D2D strategy – Project SKY. Masood M.
Sharif Mahmood, CEO, e& UAE, said: “This partnership with Yahsat
unlocks a new era of global connectivity. We're proud to be the first
operator to join Yahsat's D2D vision and leverage our networks to
bring seamless, anytime-anywhere connectivity to people every-
where. This is a significant step towards bridging the digital divide
and realizing our shared vision of a connected future.” The partner-
ship will see the two companies joining forces on Yahsat ‘s planned
e& UAE and Al Yah Satellite Communications Company, the UAE’s Low Earth Orbit (LEO) D2D system, which is designed to provide
flagship satellite solutions provider signed a Memorandum of Un- seamless connectivity (including voice, texting, and data) for stan-
derstanding (MoU). According to this MoU, e& UAE is set to be- dard smartphones. This technology will offer unprecedented levels
come the first telecom operator to partner with Yahsat under its Di- of connectivity and accessibility for users around the world. The
rect-to-Device (D2D) strategy. The collaboration includes exploring collaboration is the latest step in the implementation of Yahsat’s
various initiatives and projects concerning Yahsat’s planned D2D D2D strategy that seeks to empower standard smartphones and
ecosystem to enable voice, texting, and data satellite connectivity Internet of Things (IoT) devices with advanced satellite capabilities
for standard smartphones. Through this partnership, e& UAE and in an ecosystem of services and applications that can be accessed
Yahsat will work together on a range of innovative projects aimed anywhere in the world.

etisalat by e& and Cisco Sign MoU to Elevate Connectivity and Collaboration
Services for Businesses in the UAE

etisalat by e& and Cisco, two of the leading giants in the
telecommunications and technology sectors, announced the
signing of a Memorandum of Understanding (MoU) to collaborate
on advanced connectivity solutions and services for businesses in
the UAE. The MoU outlines the principles by which the companies
intend to collaborate on go-to-market activities, serving enterprises
and SMB business customers by enhancing engagement, co-
developing innovative products, and strengthening managed
services capabilities. Masood M. Sharif Mahmood, CEO, etisalat
by e& UAE said, "This MoU marks an important step in our vision
to create a more connected and sustainable UAE. The agreement
is driven by a mutual desire to develop new value propositions and
enhance existing solutions. Through our collaboration with Cisco, we
endeavor to deliver pioneering connectivity and managed services efficient and effective advanced connectivity solutions, which
solutions that enable our clients' digital transformation journeys, shall ultimately enhance customer experience while enabling
and contribute to the success of their business objectives." Reem their growth and transformation. In addition, the collaboration will
Asaad, Vice President Middle East and Africa at Cisco said, "Our see the companies working together to develop a broad range of
collaboration with etisalat by e& underscores Cisco's dedication to consultancy services for various commercial segments, such as
delivering innovative solutions to businesses in the UAE. Together business continuity, disaster recovery, tech-refresh framework,
with etisalat by e&, we aim to enable digital transformation while and sustainable tech-enabled solutions. Mahmood added: "We
helping our customers achieve their sustainability objectives. By firmly believe that advanced connectivity is vital for enduring
combining our expertise, we will provide the advanced foundation business success. With such partnerships, we're poised to help
for businesses to accelerate their journey towards a digitally our customers reach their business objectives as well as remain
advanced operations in UAE." This strategic alliance leverages committed to sustainability and digital transformation. This will
the strengths of both organizations, combining etisalat by e&’s pave the way for operational efficiency, and growth of various
extensive reach and robust infrastructure with Cisco's innovative companies, along with a positive impact on the UAE economy and
technology solutions. The collaboration is set to deliver more society."

19 JANUARY-MARCH 2024