Page 59 - SAMENA Trends - January-February 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Tech Mahindra Recognized as the Fastest Growing
Brand Globally in ‘Brand Value Rank’ by Brand Finance

Tech Mahindra, a leading provider
of digital transformation,
consulting, and business re-
engineering services and
solutions, has been recognized
as the fastest growing brand
in ‘brand value rank’ amongst
the top 25 IT services brands
by Brand Finance, the world’s
leading brand evaluation firm.
The organization’s brand value
ranking improved by four
positions since last year. This
is the highest rank achieved
by Tech Mahindra in the Brand
Finance ranking till date.
The jump in ranking by Tech
Mahindra is also bigger than any
other brand. The organization’s
brand value registered a
robust growth of 66% since the
beginning of the pandemic, with
its value rising by 15% to USD 3.5
billion in 2022. Listed among the
Top 7 brands globally in brand
strength with AA+ rating, Tech
Mahindra has been consistently
strengthening its brand
presence on a global scale to
fulfill its promise of ‘Connected
World. Connected Experiences’. playbook, we remain committed to doing good glad to see Tech Mahindra brand value rise by
Harshvendra Soin, Global for the world by bringing real change on the 15% with 4 ranks jump to 11th place in Top 25.
Chief People Officer & Head of ground, strengthening partnerships to encourage The brand must continue to embrace its focus
Marketing, Tech Mahindra, said, innovation, and delivering stellar experiences to on sustainability and diversity while continuing
“Tech Mahindra has always our customers across industries.” Over the last to be solutions focused and innovative.” Tech
been a brand with a purpose three years, Tech Mahindra’s brand activation Mahindra is well positioned to further integrate
and our people remain our has enabled significant on-ground impact. The sustainability with digital transformation,
biggest strength. Guided by our organization is focused on driving data-driven reflected by its strong performance in this year’s
refreshed Rise pillars, together conversations across the C-suite audience ranking. It is amongst the 7 Indian companies
we are strengthening our focus through award-winning thought leadership to be included in 2022 Bloomberg's Gender-
on creating a world that is programs. David Haigh CEO & Chairman, Brand Equality Index (GEI). Further, the organization
equal, future-ready, and creates Finance said “As the swell of digitization during has also partnered with Mahindra Racing, the
value with sustainability at its lockdown eased, IT services brands had to greenest team in motorsport and the only Indian
core. We want to build resilient recalibrate their brand building processes and team to compete in ABB FIA Formula E World
businesses governed by mindful Tech Mahindra has found a great balance. As 5G Championship, for the fifth consecutive season.
growth that can not only sustain and Metaverse unfolded globally, Tech Mahindra It has also consecutively emerged as the Global
itself but the communities it found itself ahead with its inherent strengths in IT Leader in the Dow Jones Sustainability Indices
exists in. As part of our brand the Telecom and Communication verticals. I’m (DJSI).

59 JANUARY-FEBRUARY 2023