Page 37 - SAMENA Trends - January-February 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

community’s needs. The expo is divided topics. This includes information systems, gets, smartphones, electronic devices, and
into two events held simultaneously; the smart applications, the latest strategies, as their accessories. This event provides a
first event, ‘Kuwait International Technol- well as building partnerships with the major unique opportunity for all companies to be
ogy Show’, is the largest B2B show that participating companies through face-to- present and interact directly with the public
offers companies the opportunity to show- face meetings with leading decision mak- to present exciting offers. In addition, at-
case their latest products and applications, ers, researchers and professionals within tendees will experience a unique platform
paving the way to discuss and exchange the sector. The second event, the ‘Kuwait to compare between brands and benefit
ideas and information about the telecom- Tech Shopper’, is the only exhibition of its from special and exclusive offers.
munications and technology industry’s key kind that specializes in direct sales of gad-

Zain Kuwait, ZainTech, and Microsoft Collaborate to Launch the National
Cloud Initiative, Empowering Organizations in the Country

Zain Kuwait, the leading digital service
provider in the country, and ZainTech,
the one-stop digital and ICT solutions
powerhouse of Zain Group, announce a joint
collaboration initiative with Microsoft to
introduce a national cloud offering for public
and private sectors in the country. All three
entities have impressive cloud offerings hassles. The national cloud offering is businesses across Kuwait to leverage
regionally, and this latest alliance will see capable of supporting companies across the power of the cloud to accelerate their
the development of a cloud environment industries in handling emergency needs or digital transformation in line with Kuwait
combining Microsoft's extensive portfolio, cyclical demands without overprovisioning Vision 2035,” said Alaeddine Karim,
Zain's private cloud infrastructure, and large amounts of hardware, allowing Country Manager of Microsoft Kuwait.
ZainTech’s expertise, enabling data and for a flexible utilization of resources. “Microsoft trusted cloud services will
applications to be shared between them. Commenting on this collaboration, Hamad deliver unprecedented opportunities for
The solution will give businesses in Kuwait Al Marzouq, Zain Kuwait Chief Enterprise organizations of all sizes and across all
greater deployment options and the ability Business Officer said, “Cloud offerings industries to innovate, better serve their
to easily scale computing resources while are driving efficiencies that have never customers and achieve their business
still maintaining interoperability with their been experienced before, and the Kuwait goals – ultimately supporting continued
on-premises systems. The cloud offering is government has been quick to realize its economic growth in Kuwait.” Andrew Hanna,
being introduced as a solution for Kuwaiti benefits and has been investing in cloud CEO of ZainTech, commented, “Kuwait has
clients, as full adoption of the hyperscale infrastructure accordingly. Our alliance been an early adopter of enterprise cloud
cloud is not currently possible due to data with Microsoft and ZainTech is geared solutions, which has helped successfully
residency and sovereignty regulations. towards supporting and accelerating these drive the economy forward for many years.
With a clear data classification strategy developments further and comes from a The cloud market remains nascent and
in place, the national cloud offering in shared vision of the benefits the flexibility of rapidly developing, with strong competition
Kuwait can help organizations modernize cloud offerings has on driving digitization in from both local and international cloud
their data centers by bringing cloud our country.” Dr. Ammar Alhusaini, Deputy providers. Our collaboration with Zain and
techniques, such as software-defined data Director General at the Central Agency for Microsoft offers a combination of the best
centers, self-service, and elasticity based Information Technology highlighted the technical products and solutions, client
on virtualization, into their data centers. importance of this launch in accelerating relationships, subject matter experts,
Using a single centralized perspective, the country’s cloud adoption and digital and experience that has never before
the national cloud offering can enable transformation journey, a main pillar of the been available in Kuwait, and we believe
organizations to efficiently manage new Kuwait vision (Kuwait 2035). He said, it is the right collaboration necessary
compliance with proliferating standards “Such investments and initiatives are key to supercharge the cloud ambitions
and infrastructure that is expanding across to enabling organizations across sectors of organizations in Kuwait.” ZainTech
on-premises, public cloud, and multi-cloud in Kuwait to drive efficiencies, optimize supports private and public organizations
implementations. The collaboration is operations, deliver better services, and in regulated and non-regulated industries in
also set to encourage entities in Kuwait accelerate the pace of innovation.” “Kuwait’s leveraging the power of the cloud to deliver
to integrate innovative techniques and forward-looking leadership has laid the transformational IT outcomes. It provides
technology into their applications, including foundation of the country to become a high-quality capabilities to customers, as
Artificial Intelligence (AI) and machine digitally advanced society through the well as outcome-driven engagements with
learning, the Internet of Things (IoT), mobile, early adoption of technology, and through flexible pricing that helps optimize and
and security at speed without complex our partnership with Zain and ZainTech we reduce businesses’ total cost of ownership.
hardware procurement and configuration will deliver on our commitment to enabling
37 JANUARY-FEBRUARY 2023