Page 38 - SAMENA Trends - February 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

solve tough business problems and create becoming a part of the company’s wide Mahindra provides a holistic framework
a nuanced experience for end-users. This range of business verticals. As part of called ‘Block Ecosystem’ comprised of
recognition by Forbes is a testimony to our NXT.NOWTM framework, which aims to various levers: Block Studio, Block Engage,
continued focus on developing blockchain- enhance ‘Human Centric Experience’, Block Talk, Block Geeks, Block Accelerate,
based solutions to meet evolving customer Tech Mahindra focuses on investing in Block Access & Block Value, which
needs.” Blockchain continues to grow as emerging technologies and solutions that can be used to create industry-leading
a major pillar in Tech Mahindra’s digital enable digital transformation and meet applications that unlock significant value
transformation portfolio and is increasingly the evolving needs of the customer. Tech for clients.

Tech Mahindra Partners with Yellow.ai to Transform Enterprise Customer
Experiences with Conversational AI

Tech Mahindra, a leading provider of (HRMS), Supply Chain Management (SCM), Our partnership with Yellow.ai is aimed at
digital transformation, consulting, and and Customer Relationship Management driving digital transformations in the CX
business re-engineering services & (CRM). These implementations will and EX space. Together, we aim to redefine
solutions, announced a collaboration help reduce costs, optimize resources, the way enterprises connect with their
with Yellow.ai, the world’s leading next- improve response time, and provide customers and employees by personalizing
gen total experience (TX) automation intelligent insights to enterprises across their interactions.” This partnership will
platform to transform enterprise customer the globe, serving key industry verticals enable enterprises to provide personalized
experiences with conversational Artificial such as telecommunications, media experiences to customers and employees.
Intelligence (AI). The partnership is aimed & entertainment, energy & utilities, The joint offering will support a diverse set
at redefining the way enterprises connect automotive, healthcare, retail, and of solutions across a variety of platforms
with customers, employees, and vendors. manufacturing. Birendra Sen, Head, including, conversational chatbots and
As part of the partnership, Tech Mahindra Business Process Services, Tech voicebots for live chat, email support,
and Yellow.ai will work towards developing Mahindra, said, “As organizations across and ticket management. These features
next-gen conversational-AI solutions to the globe are shifting from transactional to will support conversational campaigns &
elevate omnichannel capabilities such conversational business model, we believe surveys, provide analytical insights, and
as Enterprise Resource Planning (ERP), that conversational CX and EX solutions enable customer experience automation
Human Resources Management System will revolutionize the way they do business. & full-stack experience automation for
IT, HR, and P2P. Raghu Ravinutala, CEO
and Co-Founder, Yellow.ai, said, “We are
breaking new ground with Tech Mahindra
to give enterprise customers a competitive
advantage with greater efficiencies
across business processes. With our
joint offerings, we aim to redefine how
enterprises connect with their customers,
employees and vendors. Combining a
conversational layer built on our rich
NLP engine with Tech Mahindra’s deep
expertise in optimizing day-to-day
business activities, our objective is to
transform the future of work across a broad
set of industries.” Tech Mahindra believes
in DigitALL philosophy for comprehensive
Business Transformation. Digital
technologies catalyze the transformations
– they humanize businesses by helping
them think, sense, connect, communicate,
secure, and act better than before. As part
of NXT.NOWTM framework, which aims
to enhance ‘Human Centric Experience’,
Tech Mahindra focuses on investing in
emerging technologies and solutions that
enable digital transformation and meet the
evolving needs of the customer.

38 FEBRUARY 2022