Page 22 - SAMENA Trends - December 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

stc Unites International Digital Elites at the M360 Conference Held in
Riyadh In Collaboration with GSMA

stc group, an engine of digital create a more sustainable and inclusive Computing, in addition to FinTech, marine
transformation, hosted the M360 digital future. stc Group participated in cables, data centers and cybersecurity,
conference for the second consecutive the conference with the presence of the which address the needs of various public
year. This conference was held at the group’s CEO, where the M360 conference and private sectors. Besides, stc focused
Fairmont Hotel in Riyadh in collaboration is considered a global gathering of digital on its “DARE” strategy, launched in April
with the GSMA. The conference aims industry leaders regionally and globally, as 2022, consisting of 4 pillars: Digitalize
to explore the digital prospects and the well as a platform for innovative ideas and stc, Accelerate core assist performance,
future of the global digital renaissance. future digital products. This conference Reinvent customer experience at World-
Moreover, it aims to achieve innovation is held as stc group accelerates its way class standards, and aggressively Expand
and inclusion with the new digital reality. towards enabling digital transformation scale and scope. The M360 conference's
The conference highlights the role of the in KSA, the Middle East, and Europe. second edition builds on the success of
group as one of the most influential leaders The M360 conference reaffirms the last year's event. The previous edition
in the ICT sector and a key driver towards group’s commitment to strengthening its was centered around mobile technologies
digital transformation locally, regionally, strategic relations with its digital partners and their effectiveness in achieving digital
and globally. The M360 conference united worldwide. During the conference, several transformation in different sectors such as
international elite leaders in the ICT sector to group officials showcased the group’s finance, manufacturing, and mining. It also
provide their insights into the latest trends, capabilities in expanding the necessary discussed the readiness of mobile operators
innovations, and opportunities in the sector. infrastructure, developing technologies to respond to rapid urbanization in smart
It addressed the main challenges impeding and services, and enhancing the user cities supported with digital infrastructure
the sector's growth and suggested potential experience while maintaining the highest capable of meeting the residents’ rapid
solutions to overcome them. Furthermore, governance standards and social needs. Furthermore, the group seeks to
the conference suggested increasing responsibility practices. Furthermore, stc improve the digital transformation in the
the Middle East region’s contribution to group highlighted its role in enabling the Kingdom and enhance its contribution to
the global digital renaissance. The M360 digital economy through its affiliates in achieving the 2030 Saudi vision goals.
discussed the impacts of the digital building innovative digital solutions in the
economy on people’s lives and ways to areas of digital gaming, AI, IoT and Cloud

22 DECEMBER 2023