Page 59 - SAMENA Trends - August 2019

ARTICLE SAMENA TRENDS

ARTICLE

The Rise of the DX-Organization

In the IT services business, the pillars
of people, process and technology have
become hygiene issues today - The

emphasis no longer is on the process and
people part of the services trinity, but on the
technology pillar as it is single handedly
driving transformation. With extensive
possibilities of new disruptive digital
technologies, technology is becoming
limitless. After all, Digital Transformation
involves a radical rethinking of how an
enterprise uses technology to create and

deliver value to customers.

The history of human civilization is full of stories of men and women
constantly pushing boundaries in every sphere of life. Whenever
inventions and discoveries led to an evolved way of life, it has
defined that era. The growing fusion of business and technology
that has occurred in the last century defines this era and shall
determine the course of the future too. It is in this context, that
Pankaj Braroo we must view the rampant growth of digital technologies globally
and their impact, though not only limited to how companies are
Regional Head MENA, ICS run, but also how they engage with their customers as well. It is
Tech Mahindra in this ‘last mile’ that change has been both drastic and dramatic.
Moreover, these factors in essence have let companies free to
decide their ‘digital’ course.

As has been the case always, the ‘back office’ has to follow suit.
Often, with astounding results. The initial wave of offshoring of
IT services, that made India into an IT powerhouse; with Ireland,
East European nations and Philippines amongst others following
suit; might be in for another jolt. This is because the initial wave
that depended on passing on benefits of cost arbitrage has more
or less plateaued out as a business model. The infusion of ‘digital’
seems to have given it a new lease of life. However, therein also
lies the danger for IT service providers that fail to see the impact

59 AUGUST 2019