Page 47 - SAMENA Trends - April-May 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Comviva to Accelerate Etisalat’s Digital
Transformation Journey in Misr

Comviva, the global leader in digital platform will allow us to digitalize the to our customers’ at Etisalat Misr. Adopting
solutions, today announced its strategic CRBT experience and enrich and enhance new and exciting technologies and offering
partnership with Etisalat Misr to offer the user journey. Given that our community them to our customers has always been a
media rich Caller Ring Back Tone (CRBT) is evolving constantly, the options core focus at Etisalat Misr, and that is why
services. With this new service Etisalat available on our new platform will surely we are introducing this new service where
subscribers can reflect their personality be able to satisfy all customer needs the callers can change their ring back tone
and emotions by playing different ring back through the countless personalization and based on user mood and context, or use
tones for different callers. The new service customization options.’’ Ahmed Yahia, Chief the diverse features to gift or copy a ring
will help Etisalat to drive next phase of Commercial Officer at Etisalat Speaking back tone. CRBT is yet another service
growth with digital adoption being key on the partnership, Ramy Moselhy, Senior that would elevate our calling experience
for new digital services. Comviva’s media Vice President and Head of MENA region to a whole new level,” explained Amr
rich CRBT platform brings in innovation at Comviva said, “We are committed to Fathy, IT Vice President, Etisalat Misr.
in digital journey and will allow Etisalat to bringing innovative digital services that With Comviva's CRBT footprint spanning
drive deeper customer engagement with enrich the lives of people across markets across two dozen deployments across the
personalized ring back tones. With this globally. We are excited to partner with globe, the company has seen the volume
new service, subscribers can replace the Etisalat in their long term vision and of caller tunes increase on its platform
ring tone that callers normally hear with a strategy focused on digitalization. These exponentially. CRBT Platform is powering
personal choice of music or audio and video new and exciting infotainment services one billion caller tunes in India every day,
content, bringing a more enjoyable calling will enable new experiences for their constituting 86 percent of all the CRBT
experience to callers. Music consumption rapidly growing customer base. CRBT has traffic originating in the region. Globally,
has evolved to include use cases such enjoyed enormous success with operators the company is powering personalized
as short videos and user-generated across the globe and we are confident of music ring back tone for 224 million mobile
content. Comviva’s CRBT solution brings replicating our success with Etisalat Misr.” users, constituting 45 percent share in
in elements for integration with music “Our new partnership with Comviva as this worldwide market.
streaming, user’s self-recorded status and service will bring a livelier call experience
video ringback tone. It is a future ready
solution supporting VoLTE/ViLTE ready
software, innovative digital interfaces
such as mobile app, OTT store-fronts,
YouTube, Chatbot and integration with
smart devices like Alexa. The platform is
an end-to-end offering, including product
planning, partner management, storefront
management, revenue management, and
business analytics. CRBT software houses
innovative features and interfaces, aimed
at enhancing revenue across the customer
lifecycle. ‘’We are looking forward to a
fruitful partnership with Comviva on one
of our leading VAS services. The Comviva

Eutelsat Reports Revenues for The Third Quarter
and Nine Months

Eutelsat Communications (ISIN: Rodolphe Belmer, Chief Executive Officer outcome of the Spring renewal campaign
FR0010221234 - Euronext Paris: ETL) of Eutelsat Communications, said: with the US administration well above
reports revenues for the Third Quarter “This Quarter has seen some important historical average, while the increase in
and Nine Months ended 31 March 2021. operational milestones, notably the our backlog reflects our important recent

47 APRIL-MAY 2021