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China Mobile International launches its first UK MVNO in partnership with EE

Despite not having access to UK spectrum, China Mobile, the world’s largest mobile network operator by subscribers, has decided to launch in the UK as an MVNO (mobile virtual network operator) using the CMLink brand.

EE will be China Mobile's launch partner for the service, with Transtel rumoured to be the designated MVNE. CMLink is a PAYG (pay as you go) offer with free calls and texts to CMLink and China Mobile users.

Rates for calls to other numbers and texts are 8p per minute/per text with 5p per MP. Monthly packages will also be available, with an £18 deal offering unlimited texts, 2000 minutes and 9GB allowance (which can increase to 27GB after 40 months).

Dr Li Feng, CEO of China Mobile International (CMI), said that the launch, the company's first MVNO offering in Europe, will target both the Chinese diaspora in the UK and the tens of thousands of Chinese tourists that visit the UK every year.

Alex Tempest, managing director of fixed, wholesale and MVNO sales at BT, added that the company was willing to support China Mobile's "innovative" approach.