The Hungarian incumbent Magyar Telekom has launched a new fixed line brand named Flip for home that requires no obligations.
The Flip 3 offer includes 130 digital TV channels, 100 Mbps broadband, a WiFi router and free voice communication between Flip telephone numbers and is initially available to over half a million households throughout the country.
Commenting on the development, Christopher Mattheisen, CEO of Magyar Telekom, said: “The Hungarian telecommunication market enters a new, more mature phase characterised by versatile and ever more definite customer requirements. We realise that there is a customer segment which specifically requires the basic services. We can address the needs of these clients more efficiently and accurately with a new brand, featuring simplicity and freedom, without any obligations. Having recognised this, we launch our new brand Flip”
Frigyes Endersz, head of Flip, added: “We are convinced that Flip will be attractive offering the right solution to customers who wish to use services at home simply and without obligations, at good quality – either fixed line internet, TV or telephone. Flip 3 – the fixed Flip package for home – includes all the basic fixed line telecommunication services that a household might require, without any loyalty period commitment, for a monthly fee of HUF4,000. By offering our service without loyalty period we provide freedom to our customers and we are convinced that they will choose Flip for the long term because of the good service quality and favourable price.”