Bitmovin has announced a new partnership with Yospace that will offer “better ad solutions” to brands and advertisers.
A key part of the solution is that Yospace’s Server Side Ad Insertion (SSAI) is compatible with Bitmovin’s Live Encoder,. The Bitmovin Live Encoder processes SRT or Zixi inputs and outputs HLS, subsequently allowing Yospace to work with its Ad Platform partner to insert live advertisements using HLS manifests.
Stefan Lederer, CEO and co-founder at Bitmovin said: “Audiences are happy with a small delay to their live stream as long as the quality is as high as possible, without any interruptions or buffering. Whilst others may chase down the lowest possible latency, at Bitmovin, we want to provide the ultimate viewing experience that delivers a high-quality video to make audiences feel a part of the action. In the new streaming era, this includes seamless advertising.”
In 2023, the record for concurrent live audiences was broken five times, demonstrating how rapidly demand for live streaming is growing. Peacock’s recent screening of the NFL wildcard playoff game between Kansas City Chiefs and Miami Dolphins was the first to be carried out-of-market exclusively by a streaming platform. Peacock recorded its largest single-day audience with 16.5 million concurrent devices, and the game averaged 26.3 million viewers across Peacock, local NBC stations, and NFL+.
“Live events have the power to tap into an audience’s collective imagination and create water-cooler conversations that advertisers love but are struggling to find anywhere else,” said Yospace CEO, Tim Sewell. “The combination of Bitmovin’s Live Encoder and Yospace’s SSAI creates a very powerful advertising proposition for broadcasters, who can tap into that unique value of live events and maximize advertising revenues at scale”.
Bitmovin has covered five Fifa World Cups, five Olympic games, and 800+ UEFA Champions League games.
The joint solution will make its debut at NAB Show 2024 on Bitmovin’s stand (W3013) and Yospace’s stand (W2243).
Source: https://www.broadbandtvnews.com/2024/03/14/bitmovin-and-yospace-launch-live-streaming-partnership/