In line with its strategy to get more sport in front of fans and its commitment to the MENA region, DAZN Group has announced a new partnership with evision, media and entertainment arm of e& and the largest content aggregator in the Middle East, North Africa and Pakistan region to distribute FAST channel DAZN Combat on its OTT streaming platform STARZ ON across the MENA region.
DAZN Combat gives fans front row seats to the all the very best action across boxing and MMA, including live events, highlights, legendary archive fights, documentaries and much more. DAZN will show live boxing events, including Matchroom Boxing, Golden Boy and DAZN MF: X Series and combat sports including Ansgar Fighting League, Brave Combat Federation, Oktagon MMA, KOK, MMA Bushido, TNA iMPACT, Rajdamanern World Series, and Dream Boxing as well as re-runs and documentaries that celebrate the best fighters on the planet.
This strategic deal with evision will allow DAZN to maximise its presence and reach as many fans as possible. Accessibility and innovation are at the heart of DAZN’s proposition, and that’s what we look forward to delivering via this partnership. With more ways to watch, more features to engage with, and more great combat content than ever before, this partnership is focused on showcasing sport, the fan experience, engagement, and growth.
Shay Segev, CEO of DAZN Group, said: “DAZN is excited to announce our partnership with evision, an innovative and established company. This partnership highlights our commitment to global distribution to sports fans worldwide. Our content will now be available in the MENA region, one of the most evolving and exciting sports entertainment markets. We are thrilled to be increasing our presence in MENA and providing anytime, anywhere sports entertainment to passionate fans. With our market-leading rights and technology, this FAST channel will offer the best of boxing, MMA, and other top-tier fight sports.”
Commenting on this partnership, Olivier Bramly, CEO evision said: “evision is pioneering a new approach to OTT streaming services with the launch of OTT free-to-watch streaming platform ‘STARZ ON’, to bring a variety of content in addition to sports all for free. We believe our partnership with DAZN will open exceptional opportunities for both companies to serve the huge demand for sports content, and especially ride on the soaring popularity for combat sports in the region.”
This distribution deal will build on the considerable success DAZN has already achieved in the region, particularly as the global broadcast partner of the Kingdom of Saudi Arabia’s Riyadh Season, which has seen DAZN lead coverage of boxing blockbusters such as ‘Battle of the Baddest’ and ‘Day of Reckoning’ to record audiences featuring world renowned fighters such as Anthony Joshua, Tyson Fury, Deontay Wilder and Francis Ngannou.
This FAST channel will play a key role in our long-term development in MENA and is a clear statement of DAZN's commitment to the region and our ambition to continue growing the market by offering fans the sport they want to see.
Source: Press Release