Polish viewers spent an average of 4 hours and 19 minutes a day in front of the home screen in January.
Although this is just a minute more than in December 2023, Nielsen’s latest The Gauge report shows that while the time spent with linear TV remained the same as in December 2023, but time spent watching streaming content increased by 8%.
CDA.pl, HBO Max, Canal+Online and Netflix all recorded increases, contributing to streaming’s highest level of video viewing since the launch of the Gauge reports in Poland, at 7.6%.
Netflix further strengthened its position at the most-watched streaming service, with its share of the TV screen increasing to 2.1% from 1.9% in December.
Source: https://www.broadbandtvnews.com/2024/02/21/streaming-viewing-in-poland-increases-by-8/