Vodafone Egypt and Basata Holding join forces to launch the 'Mohamed Salah World' tariff, offering 11 minutes of free calls when Salah scores. This initiative aims to drive financial inclusion and digital transformation in Egypt..
In a groundbreaking initiative, Vodafone Egypt has joined forces with Basata Holding to propel financial inclusion and digital transformation by introducing a novel mobile phone tariff called 'Mohamed Salah World'. This unique offering allows customers to earn 11 minutes of free calls every time Mohamed Salah scores a goal, effectively linking the star's triumphs on the field to tangible benefits for Vodafone Egypt users.
A Strategic Alliance for Financial Inclusion
Basata Holding, a leading e-payment services company in Egypt, is on the verge of finalizing a deal with Vodafone Egypt that aims to increase its stake in two subsidiaries from 10% to 20%. This development comes in the wake of a fruitful partnership that commenced in April 2022.
The enhanced partnership signifies a strategic move towards achieving Basata's objective of promoting financial inclusion through digital transformation. By leveraging Vodafone's global reputation and expansive customer base, the collaboration will facilitate the expansion of the financial payments industry.
The 'Mohamed Salah World' Tariff: A Game Changer
The 'Mohamed Salah World' tariff is a testament to the innovative spirit of this partnership. This unique service connects the football star's success on the field to real-world benefits for Vodafone Egypt users. Every time Salah scores a goal, customers on this tariff receive 11 minutes of free calls.
"This initiative is more than just a marketing strategy," said a spokesperson from Vodafone Egypt. "It's about using technology and football, two powerful forces in our society, to drive financial inclusion and digital transformation."
The tariff also includes other exclusive benefits such as discounted rates for international calls and access to Vodafone's extensive digital services portfolio.
Looking Forward: Expanding the Collaboration
With the new deal, Basata and Vodafone Egypt are poised to introduce more services that leverage their combined strengths. According to sources close to the matter, the companies are exploring opportunities in mobile money, digital banking, and e-commerce.
"We believe that this partnership will create significant value for both our companies and our customers," said the CEO of Basata Holding. "Together, we can accelerate the pace of digital transformation in Egypt and make financial services more accessible to everyone."
As the partnership between Basata Holding and Vodafone Egypt continues to evolve, one thing is clear: the future of financial inclusion in Egypt is being shaped by innovative collaborations like this one.
Mohamed Salah's goals on the field are not just cheering Egyptian football fans anymore; they are now contributing to the nation's digital transformation and financial inclusion. This unique initiative by Vodafone Egypt and Basata Holding underscores the power of partnerships in driving progress and creating value for all stakeholders involved.