January has broken records to become ITV’s biggest ever month for streams on ITVX.
The streamer started the year with 315m streams, more than any other month on ITVX or its predecessor ITV Hub.
Sunday 28 January was the biggest single day for both the number of streams (14.8m) and streaming hours (6.1m) since England’s World Cup exit on 10 December 2022, with viewers watching the FA Cup, Love Island All Stars and the launch of series two of Trigger Point.
During the month, Love Island All Stars has been streamed 43m times and ITVX’s coverage of the FA Cup including Liverpool v Norwich City has had 11m streams.
Rufus Radcliffe, ITV MD of Streaming said: “ITVX has hit the ground running in 2024. It’s clear that our breadth of quality programming across all genres has brought viewers in their multiple millions and our Drama programming, with the enormous success of Mr Bates as well as After the Flood and the return of Trigger Point, has been extremely successful.”
Drama has been particular successful with 100m streams across the genre. The widely praised Mr Bates vs the Post Office has been streamed 22m times and the gripping After the Flood 20m. Since its launch on Sunday 28 January, Trigger Point has already had 9m streams across both series.
Source: https://www.broadbandtvnews.com/2024/02/08/itvx-breaks-monthly-streaming-record/