A company founded by former employees from Disney, Roku, Rakuten TV, and KKR has debuted an independent European operating system for smart TVs and dedicated advertising division.
Titan OS S.L. will be headquartered in Barcelona with offices in Amsterdam and Taipei. It wants to simplify the process of content discovery, connecting the entire TV ecosystem, including manufacturers, content publishers, media companies, retailers and advertisers.
Its already partnered with TP Vision for its Linux-based TVs, and is set to roll out to Philips and AOC TVs in Europe and Latin America in early 2024.
“We are very excited to partner with TP Vision, the company responsible for Philips & AOC brands”, stated Jacinto Roca, CEO at Titan OS S.L.. “We are re-thinking TV together to deliver the best personalised connected TV experience, helping viewers to find their favourite content more easily. This will allow us, from day one, to reach millions of viewers across Europe and Latin America”.
CEO, Europe & LATAM, TP Vision Kostas Vouzas added: “As part of our long term strategy, having a choice of Smart TV platform is imperative. Our work with Titan OS S.L. has given us the ability to be part of the definition of the Titan OS platform itself, and will allow us to implement our own customisation and product integration. Ultimately, our customers will benefit by having easy access to both the premium global services while also increasing and simplifying their access to more local content”.
The operating system will provide customer access to an extensive list of premium applications and channels on Philips branded TVs, including Disney+, Netflix, Prime Video, YouTube, Pluto TV, DAZN, amongst others.
Its advertising business wants to help brands go beyond traditional TV and into streaming audiences, offering premium TV advertising with targeting and measurement capabilities.