Viaplay Group and Vodafone Greece have signed a multi-year agreement bringing the Viaplay Select branded content concept to Vodafone TV.
As a result, the latter’s 180,000 subscribers in Greece can watch hundreds of hours of curated premium series and films in a Viaplay Select branded area. The exclusive agreement extends Viaplay Select’s footprint to 11 European markets and 23 in total worldwide.
Commenting on the development, Vanda Rapti, Viaplay Group EVP, Viaplay Select & content distribution, said: “Vodafone TV is the richest entertainment content platform in Greece, so this deal shows the broad appeal of Viaplay Select’s offering. From compelling documentaries to critically acclaimed drama and Nordic Noir, our line-up has something for everyone. We continue to add new partners for this unique ‘service-within-a-service’ concept”.
Katia Stathaki, CBU director of Vodafone Greece, added: “We continue our strategy of bringing together all the entertainment content that interests Greek families under one roof for even more convenience. We are particularly happy that Vodafone TV, after the additions of Disney+ and Warner Bros. Studios, welcomes Viaplay Select to Greece and thus becomes the exclusive home of premium content from one of Europe’s largest and most recognisable streaming platforms”.
Viaplay Select partnerships have previously been announced with CH Media’s streamer oneplus in Switzerland, Deutsche Telekom’s Magenta TV service in Germany, Canal+ in Austria, Bell Media’s Crave service in Canada, Pickbox Now in seven European markets, SBS in Australia, DMD’s Cindie service in nine Latin American countries and Wowow in Japan.
The Viaplay streaming service is available D2C in the Nordic and Baltic countries, Poland, the Netherlands, UK, US and Canada.
Source: https://www.broadbandtvnews.com/2023/09/08/viaplay-partners-with-vodafone-greece/