The electronics brand TCL has launched a new online streaming service named TCLtv+ that allows its customers in North America access to a wide variety of complimentary entertainment programming.
Dedicated to providing viewers with a free and evolving collection of premium content, the initial launch of TCLtv+ includes more than 200 FAST channels and 1500+ on-demand movies and TV series from major and independent studios such as Scripps Media, Fremantle, NBC Universal, FilmRise, Banijay and others.
TCLtv+ is an enhanced version of the channel that will enrich the viewing experience with “IDEO” technology, an interface designed to customise interactions for a completely new and individualised way of consuming entertainment. TCL’s proprietary IDEO technology not only adds depth to its content library, but also offers convenience for viewers through several unique features. TCLtv+ can even connect viewers directly with their favourite characters in new interactive on-screen experience. Additionally, IDEO helps inform entertainment choices with instant summaries and detailed recaps, including exclusive insights into the actors. And by speaking into the remote, TCLtv+ users can easily get a meal delivered with a new ordering platform while utilising the “Suggested Viewing” option to find programming recommendations.
Commenting on the service, Mark Zhang, president, TCL North America, said: “As a top two best-selling TV brand in the US. for four consecutive years, TCL is constantly innovating and looking for ways to offer our customers greater value and more importantly, a better experience. Providing free content plays a huge part in our continuing success so we are excited make our mark on the streaming world with TCLtv.
“We are always listening to what consumers want and with TCLtv+, we’re responding to their desire for more content and new experiences. TCL is making entertainment look good with high-quality picture performance on our TVs and elevating the content by making it free”.
Customers can watch premium content on TCL TVs at any time with no cost on TCLtv+. Delivering complimentary entertainment, TCL is working with streaming solution partners such as Amagi, XUMO, Wurl, OTTera, and Future Today for content launch and distribution, while other key players will be added over time. TCL is also working with strategic providers to develop its IDEO content, such as Brainstorm Media, Questar Entertainment, Big Media, Nicely Entertainment, Viva Pictures and Tesera Entertainment. TCLtv+ “Live” will feature more than 200 premier channels from major distributors and studios, providing personalised recommendations for local news along with diversified choices for Hispanics, African Americans, Asia Pacific Americans, LGBTQ+, and more. TCL’s new service will also offer “YourTV+” with more than 100 titles at all times, and new titles being added every week from major content providers.
Haohong Wang, general manager, TCL Research America, added: “With our trusted partners, who are also on the cutting edge of technology, TCLtv+ will bring premium content to its FAST Channel and AVOD (Ad-Supported Video-on-Demand) viewers. TCL’s new customised content strategy brings the next generation of TV to audiences with a broader, more dynamic library of streaming channels.
“Our award-winning smart TV line-up has continued to raise the bar for consumers seeking the very best in entertainment, pushing the boundaries of what world-class products can achieve. And now, TCL is ushering in the future of television with viewing enhancements through IDEO that makes watching content on TCLtv+ a deeper, more interactive experience”.
TCLtv+ is now available in the US and Canada on TCL televisions with Google TV, and will be available soon on TCL sets featuring the Roku TV and Fire TV platforms. Customers will automatically see the channel and can begin using the service for free. There are no subscriptions, fees or logins required to access TCLtv+.
Source: https://www.broadbandtvnews.com/2023/08/24/tcl-launches-streaming-service/