Virgin Media has signed a deal with Paramount, parent company of Pluto TV, to launch the FAST streaming app on its’s TV boxes.
Virgin Media customers wiith Virgin TV 360 and Stream can access Pluto TV’s portfolio of TV series and films directly via the set-top box at no extra cost.
Pluto TV launches on Virgin with over 100 live linear channels channels spanning across drama, news, sport, entertainment, kids’ programmes and more.
The FAST platform houses the single series channel The Drew Barrymore Show and CSI: Crime Scene Investigation. Curated live channels in the Pluto TV app include 5 Cops, featuring Channel 5’s ‘blue light’ content which includes Police Interceptors and Motorway Cops.
Commenting on the deal, David Bouchier, chief tv and entertainment officer at Virgin Media O2, said: “Virgin TV brings together fantastic programming and popular apps that we know our customers will love. With Pluto TV now available on Virgin TV 360 and Stream, our customers can tune into even more unmissable entertainment.”
Olivier Jollet, executive vice president and international general manager at Pluto TV, added: “We are glad to continue to collaborate with Virgin Media to bring Pluto TV content to a wider audience in the UK. The partnership with Virgin Media is the best example of our successful collaborations with MVPDs to enlarge our distribution footprint and support our ambitious growth plans for Pluto TV.”
Virgin TV 360 offers access to 190 channels and up to three mini 360 boxes as well as access to the Virgin TV Go app to stream content from the phone or tablet.
Source: https://www.digitaltveurope.com/2023/07/04/pluto-tv-lands-on-virgin-media/