State-owned Ghanaian mobile network operator (MNO) AirtelTigo has announced its official rebranding as AT, Business Ghana reports. The name change, which took effect on 22 June, will be applied to all the company’s sub-brands, including AT Money, AT Business, AT Premier and AT Insurance, with the new brand identity featuring in all future communications, marketing materials and branding initiatives.
‘Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services. We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction,’ AT CEO Leo Skarlatos told a press event in Accra. The name change comes two years after the state bought the operator from previous owners Bharti Airtel and Millicom International Cellular Africa for just USD1.
Source: https://www.commsupdate.com/articles/2023/06/26/airteltigo-rebrands-as-at/