Vidaa, the smart TV OS that powers Hisense, Toshiba, and other leading regional OEM TV brands, has teamed up with Paramount to bring Paramount+ to smart TVs in Canada and Latin America, including Brazil.
Vidaa viewers in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela and Canada can now access Paramount+’s original content, movies, live sports, and other content on their smart TVs.
The expanded partnership builds on Vidaa’s initial launch of Paramount+ on Vidaa devices in the US in May 2022.
Paramount+ content includes series Yellowstone and 1923 along with Death’s Roulette (Uno Para Morir), a Spanish-language suspense thriller and directorial debut of Colombian actor-producer Manolo Cardona.
Vidaa viewers in Latin America will also be able to access Paramount+ live sports coverage, including the English Premier League in Mexico and Central America, the Conmebol Libertadores cup across all Latin America and the Conmebol Sudamericana in Brazil.
Paramount and Vidaa are long term partners: recently, the two companies have extended their global deal to bring FAST service Pluto TV branded button on Vidaa’s TV remote controls in Canada, Germany, France, Italy, Spain and the UK.
“We are thrilled to partner with Vidaa to bring Paramount+ to millions of smart TV viewers in Canada and Latin America, including Brazil. The deal is an incredible opportunity to get Paramount+ popular content, characters, and franchises available to an increasingly large audience, and a testament of our commitment to investing in customer choice,” said Marco Nobili, EVP and international general manager for Paramount+
Nick Ruczaj, VP, global head of content and business development at Vidaa, said: “Canada and Latin America are incredibly important markets for Vidaa and we couldn’t be more excited to be onboarding Paramount+ for our audiences. VIDAA’s focus and mission continues to be that of serving our audiences with the most diverse and highest quality content available. We are proud to offer them Paramount+’s amazing lineup of originals, movies, and live sports that will satisfy their entertainment needs. This in turn helps support our OEM partners as well as creating more comprehensive advertising solutions for those looking to reach and engage audiences, whether that be locally, nationally, or globally.”