Shopping channels, QVC and HSN, have launched a free, interactive streaming shopping service app on Vizio’s Smart TVs.
Qurate Retail Group-owned QVC+ and HSN+ have created a combined streaming experience where live, on-demand and streaming-only content together can be found on one, easy-to-use, fully shoppable app.
According to Qurate Retail Group, it is currently the first and only livestream shopping app on Vizio that allows customers to complete purchases within the app, while combining multiple channels of live content with video on demand
The streaming app combines QVC and HSN’s five linear broadcast channels – QVC, QVC2, QVC3, HSN and HSN2, delivering more than 50 hours a day of live vCommerce content. Alongside, three digital-only linear channels and approximately 200 original streaming-only show episodes.
The app will have featured placement on the home page for the first three months following the launch.
This launch is a part of Qurate Retail Group’s strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms.
“QVC+ and HSN+ brings our most comprehensive livestream shopping experience to Vizio Smart TV users,” said David Apostolico, SVP, platform strategy, development & distribution, vCommerce ventures at Qurate Retail GroupSM. “We already have many fans enjoying QVC and HSN on VIZIO WatchFree+. Now, Vizio users can access our live, on-demand and streaming-only content all together in one place, making it even easier to discover and shop the products they love.”
“We believe that shopping is an integral part of our daily lives, and we are committed to bringing convenience and innovation to Vizio Smart TVs,” said Chris Tanquary, senior director of business development at Vizio. “With the addition of the QVC+ and HSN+ shopping app, Vizio users will have seamless access to a world of curated products and shopping experiences in both live and on-demand formats.”
Source: https://www.digitaltveurope.com/2023/06/02/qvc-and-hsn-unveils-livestream-shopping-app-on-vizio/