Alfardan Group has partnered with Aliz – a Google Cloud partner to drive the group’s digital transformation and to represent its new business subsidiary offering digital services to businesses in Qatar and the wider Middle East region.
The announcement was made by Omar Hussain Alfardan, president and chief executive officer of Alfardan Group, following a meeting with Istvan Boscha, chief executive officer of Aliz; Jean Claude Ghazi, country manager Aliz Qatar, and other officials at Alfardan Towers Tuesday.
The partnership came as an offshoot of an agreement signed by Alfardan and Thomas Kurian, chief executive officer of Google Cloud on October 30, 2022, where the two entities agreed to combine synergies to revolutionise the group’s business processes through implementing cloud technologies and to engage business and technology stakeholders to bring novelty and disruption to the company and the country.
"We are in the era of digital revolution, which is at the centre of the customer experience. As pioneers in Qatar to digitise our systems and processes, we are excited to join forces with Aliz – a leading global name in technology. Through this partnership, we have launched our new technology arm to help businesses in Qatar across the region benefit from the Google Cloud technologies,” Alfardan said.
Aliz is a Google Cloud partner with specialisations in Data Analytics, Cloud Migration, and Machine Learning, a team of engineers, industry experts, and digital professionals and presence in multiple markets including Singapore, Germany, Indonesia, and Italy. It is represented in Qatar by Jean Claude Ghazi with an office in Qatar Free Zone.
"This collaboration represents a significant milestone for both our organisation, as it opens up new opportunities for growth and development in Qatar and the Middle East. We are confident that this joint venture will enable us to leverage our expertise and experience to create innovative solutions and deliver exceptional value to our customers in the region," said Boscha.
Alfardan Group is a leading family conglomerate in Qatar and the region with a diverse portfolio of businesses ranging from Jewellery, exchange, properties and hospitality, automotive, investment, marine services, agriculture and medical.
Being a pioneer to work on its digital transformation and launching its new technology arm, the group is continuing its expansion into new ventures and locations.