Intigral, the media arm of Saudi Telecom Company (STC), is using ThinkAnalytics’ Think360 personalised content discovery and viewer engagement platform for its stc tv and Jawwy TV streaming services.
As well as launching personalised user experiences that increase engagement on these services, Think360 will underpin Intigral’s master aggregation strategy to provide top entertainment to its users, from a single destination.
ThinkAnalytics is providing a fully managed service running on AWS for Intigral, delivering personalised live TV, on-demand entertainment and sports content across multiple platforms and devices.
The premium stc tv service features over 200 live channels as well as a large SVoD and TVoD library. It runs on platforms including mobile, Android TV, set-top boxes, Samsung and LG smart TVs, Xbox, and Apple TV in STC group territories (KSA, Kuwait and Bahrain). The Jawwy TV streaming service is available for consumers across the wider MENA region, outside of the STC footprint.
Intigral will deploy the full suite of Think360 products available in the portfolio for both stc tv and Jawwy TV, including search and discovery, ThinkEditorial campaign management system, ThinkUX and ThinkInsight.
William Sharp, chief technology officer at Intigral, said: “We are constantly looking for ways to improve our service in order to provide the best streaming experiences possible. With Think360 we will achieve these goals by giving subscribers a personalised user experience with seamless search and discovery across our own content and third-party services.”