Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced the launch of its 2023 Ramadan campaign bearing the slogan, “Generosity in your hands”. The campaign will incorporate a range of activities and programs, while focusing on the importance of volunteering to support the community. The core values behind the campaign reflect stc’s ongoing commitment to empower individuals within the community while making a positive difference during the holy month of Ramadan.
stc released a statement indicating that the “Generosity in your hands” campaign aims to encourage and educate members of the community on the impact of volunteer work. Additionally, stc will be implementing its annual agenda for the holy month, which includes a variety of programs and activities that individuals can participate in throughout the month. The campaign is divided into three different segments that include external events organized for the public, internal employee activities, and a range of promotional offers released especially for Ramadan.
Community initiatives
Under the external initiatives, stc will be sponsoring the Al-Qabas Ramadan Padel Tournament for the 2nd year in a row, which will be held throughout the holy month, with the participation of the international star, Argentine padel legend Fernando Belasteguin.
And within the framework of our strategic partnership with Flare Fitness Club, stc will organize the Flare Challenge in 360 mall throughout the holy month of Ramadan and participate in "Your Steps = Free Internet" for needy families in line with the company's social responsibility in collaboration with the Tarahom team, which focuses on supporting social causes.
And in line with stc's campaign for the holy month of Ramadan under the slogan "Generosity in your hands", stc will distribute Iftar meals to mosques in different areas in cooperation with the "Tarahom" team and the Flare Fitness Club, in addition to serving worshipers during the last ten days of Ramadan. It is worth mentioning that in all events there will be an active participation from stc employees who are members of the stc ambassadors program, in order to instil in them the spirit of giving.
As part of our strategic partnership and ongoing roadmap of activities with Dawrat, a volunteer work project will be implemented during the month of Ramadan, giving participants the opportunity to apply the concepts they learned in the real world. In addition to holding a Gergean event for children in the regions of Kuwait, and hosting a workshop for recitation of the Qur'an in cooperation with Dawrat as well.
stc will also be active through its social media channels through competitions, additional information regarding its initiatives, and announcing the new promotions that will be released during the holy month of Ramadan. As well as videos on traffic awareness, and promoting a culture of non-speeding during Iftar time, in cooperation with the Ministry of Interior.
stc family activities
As for the internal activities, stc will be organizing a Ghabga for its staff in celebration of the holy month. In line with its objective to foster a collective and synergetic work environment, stc regularly organizes initiatives that aim to strengthen the bond between its employees and bring them together in a relaxing atmosphere where they can bond, further strengthening their relationships.
Ramadan promotional offers
The third category of the campaign primarily focuses on enriching customers’ digital lifestyles through state-of-the-art digital solutions, innovative products, and an exceptional experience. As it does annually during the holy month of Ramadan, stc will be introducing a range of promotional offers that will be available to its diverse customer base during the month.
Commenting on the launch of stc’s Ramadan initiatives, Danah AlJasem, General Manager of Corporate Communications at stc, said, “The holy month of Ramadan is truly a special time of the year, and we are thrilled to be announcing our theme and agenda for the month. Our aim this year is to enlighten the public by raising awareness of the significance of volunteer work in the community, while also implementing the activities and programs within the key pillars of our CSR agenda. To achieve our objective and make a wider impact in the community, we have collaborated with various entities in Kuwait to engage the community and spread awareness on different causes. In addition to supporting the community, which is an essential driver in our strategic plan, we will also be introducing a range of offers and promotions exclusively for our valued customers. At stc, we remain committed to providing innovative solutions that enrich people's lives, and we look forward to celebrating Ramadan with our customers.”
AlJasem added, “As digital pioneers, we strongly believe in the power of collaboration amongst entities to create a wider lasting impact. This is why stc actively explores opportunities to partner with entities who are also leaders in their respective fields. By doing so, we can ensure that our activities are of the highest quality and effectiveness, while also engaging the community in a meaningful way. Our goal is to create a powerful and lasting impact that resonates with people long after our events are over. We encourage everyone to stay tuned and join us in celebrating this special time of the year.”
To find out more about stc’s events, promotions, and sponsorships, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: Press Release