SK Telecom will introduce new mid-range 5G subscription plans tailored for different customer groups, the company said recently.
Between March 30 and June 1, the mobile carrier will offer 25 new 5G subscription plans, including ones customized for younger and senior customers, to provide a total of 45 5G plans.
Three new 5G subscription plans for users above the age of 65 will be available from March 30. They offer 10 gigabytes of data a month for 45,000 won ($35) for people aged 65 and above; 9 gigabytes at 44,000 won for those 70 and above; or 8 gigabytes at 42,000 won for those aged 80 and above.
Four new mid-range plans that pair with the existing Basic Plus plan (59,000 won) will be available from May 1. Customers will have the choice to add: 13 gigabytes of data a month for 3,000 won; 30 gigabytes for 5,000 won; 50 gigabytes for 7,000; or 75 gigabytes for 9,000. These plans can be subscribed to for either a single month or multiple months.
On June 1, 18 new 5G subscriptions for customers aged 34 years old or below will be introduced. SK Telecom expects more than 6 million younger customers to benefit from these plans.
New plans for younger users provide up to some 50 percent more 5G data than existing plans, and also offer 50 percent discounts at eight coffee brands and Lotte Cinema theaters once a month.
Younger users can now subscribe for additional 5G data for both data sharing and tethering. Previously, sharing and tethering data were available via separate plans.
“SK Telecom is trying to, and will continue to, introduce 5G subscription plans that satisfy customer demand,” said Kim Ji-hyeong, head of SK Telecom’s integrated marketing strategy team.
The new set of 5G plans stem from the ICT Ministry’s recent call to ensure broader consumer choices.
Science and ICT Minister Lee Jong-ho said on Thursday that he expects the mobile carrier’s new plans to enhance consumer rights and ease stress over subscription fees.