The streaming service HBO Max gained an additional 900,000 internet viewers in Poland in January.
According to Wirtualne Media, quoting Gemius/PBI, it was viewed by 4,024,242 users, placing it in third place just behind Disney+ (4,159,350) but still a long way behind the market leader Netflix (112,904,343).
HBO Max had a reach of 13.56% in January, up from 10.56% a month earlier, with Disney+ claiming 14.01% (14,53%) and Netflix 43.47% (43.55%).
The research notes that most OTT and VOD services in Poland were viewed by fewer internet users in January than December, with the greatest losses being seen by WP Pilot and Polsat Box Go.
Source: https://www.broadbandtvnews.com/2023/02/10/hbo-max-enjoys-polish-success/