Viaplay Group has announced that it will launch its streaming service on D2C basis in the US on February 22 and in Canada on March 7.
Viewers in the two countries will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. The service will be priced at $5.99 and C$6.99 per month in the US and Canada respectively.
Commenting on the upcoming launches, Anders Jensen, Viaplay Group president and CEO, said: “In just two years, Viaplay has expanded from the Nordic region to become a truly international entertainment provider, both direct-to-consumer and through partners. Our premium storytelling, combined with world-class sports in our European markets, is helping to set us apart from the competition, and we tailor our offering to each new country. We see an appreciative core audience in North America for our stylish international content, and an attractive opportunity to take a specialised position in the world’s most dynamic streaming market”.
Vanda Rapti, Viaplay Group CCO, North America & Viaplay Select, added: “The appetite for top-quality international content is higher than ever in North America, so the time is ideal to bring the best of Nordic storytelling direct to local audiences. Nordic design, creativity and scenery are already world-famous, and are on full display in the region’s films and series. Viaplay will show more of this unique content in North America than any other streamer – and ‘Nordic Noir’ is just the beginning”.
In North America, the Viaplay app is supported by a wide range of devices and platforms, including smart TVs; Android and iOS smartphones and tablets; Amazon Fire TV, Android TV, Apple TV and Chromecast; and Mac and PC.
Viaplay is also available in the US through Comcast’s Xfinity and Xumo platforms, and as part of The Roku Channel’s Premium Subscriptions line-up.
The North American launches will take Viaplay’s D2C footprint to 13 markets. Meanwhile, Viaplay Select is now available in 20 markets around the world.
Source: https://www.broadbandtvnews.com/2023/02/08/viaplay-sets-north-american-launch-dates/