Viaplay Group and T-Mobile have entered a distribution partnership in Poland.
As a result, T-Mobile’s Swap-customers will have free access to the Viaplay streaming service from December 27, 2022 until 28 February 2023, and can add a Viaplay subscription to their package from that date.
This will give more Polish viewers an opportunity to try Viaplay’s live sports offering ahead of the much-anticipated Polish Formula 1 premiere on Viaplay on March 5, 2023.
T-Mobile’s customers will be able to watch Viaplay Group’s full line-up of live sports, including Premier League, Bundesliga, UEFA Europa League and UEFA Europa Conference League, EFL Championship, NHL, KSW and much more. In addition, viewers can enjoy Viaplay’s series and films, and new Hollywood blockbusters.
As of Q3 2022, Viaplay already has more than 1 million customers in Poland since launching in the country in August 2021. In total, T-Mobile has 11 million customers across all its packages in Poland.
Commenting on the distribution agreement, Alexander Bastin, Viaplay Group CCO, continental Europe & Baltics, said: “Viaplay is a unique service that has something for everyone. We are delighted that T-Mobile’s customers can now explore everything we have to offer during this promotion, and we look forward to welcoming them as subscribers in time for the new Formula 1 season”.
Alongside T-Mobile, Viaplay Group has long-term distribution partnerships in Poland with Canal+ Polska, UPC, Vectra and Play. Viaplay is also available to Polish viewers through direct subscriptions.
Source: https://www.broadbandtvnews.com/2022/12/27/viaplay-and-t-mobile-team-up-in-poland/