Gazprom-Media’s sales house and Kvant have developed a single solution for digital media monetisation.
According to Gazprom-Media, its sales house has consolidated advertising solutions for digital media under a single technological code, and Kvant acted as the technological consolidator of the advertising network.
Commenting on the development, Artem Pulikov, deputy CEO for development and monetisation of digital assets of Gazprom-Media Sales House, said: “This year, due to the departure of Western players, the Russian online advertising market has undergone major changes. For the assets of Gazprom-Media Holding, this challenge has become one of the growth drivers. Our solutions have become so popular that it was a logical step to consolidate the holding’s advertising products for the convenience of customers”.
Vyacheslav Potepko, Kvant’s CEO, added: “A single code is an organic stage in the development of our product line for advertisers and Internet sites, using all the advanced advertising technologies of the holding”.
Gazprom-Media’s sales house and Kvant are both part of Russia’s Gazprom-Media Holding.
Source: https://www.broadbandtvnews.com/2022/12/21/gazprom-media-produces-digital-media-solution/