VEON Ltd. (NASDAQ and Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, announces that its Banglalink’s Toffee streaming service hit a new milestone with around one billion views of the FIFA World Cup and 15.5 million unique viewers for the World Cup Finals.
As the numbers set a new record for a digital streaming service in Bangladesh, they show football fans in Bangladesh turned away from traditional TV to digital operator services.
“The 2022 FIFA World cup has seen streaming on mobile go mainstream as a means to watch global sporting events,” states Kaan Terzioglu, CEO of VEON Group and Chairman of the Board of Banglalink. “The investment in high-speed telecoms across Bangladesh has enabled the Toffee Streaming Service to reach 15.5 million unique viewers during the World Cup Finals. The same technology is also powering digital services in finance, healthcare and education to the benefit of both the personal and national prosperity of the people of Bangladesh.”
The Toffee digital entertainment platform, the largest digital entertainment platform in Bangladesh, is operated by Banglalink, VEON’s digital operator in Bangladesh, and offers open access to customers of all telco operators in the country.
"As a future-ready digital service provider, we addressed the shift in people's sports consumption habits, and offered a personalized viewing experience on Toffee,” says Erik Aas, Chief Executive Officer, Banglalink. The massive turnout of viewers is another sign of our growing prominence as digital operator. We wholeheartedly thank all the viewers, partners, and advertisers who made Toffee’s World Cup campaign a success with their responses and support. This success will encourage us to bring more high-quality content to Toffee in the days to come.”