Disney+ made its ad-supported subscription offering available in the US, with more than 100 advertisers across all major categories at launch.
New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available.
Michael Paull, president, direct to consumer, said: “Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront.
“With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company”.
Rita Ferro, president, Disney Advertising, added: “Today we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry.
“We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future”.
At launch, Disney+ Basic subscribers will enjoy the full content catalogue and key product features that are also offered on a Disney+ Premium plan.
Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.
Subscriptions to Disney+ Basic are intended only for use in the U.S. and in countries where an ad-supported subscription is available. Disney+ Basic subscribers will not have access to Premium features like Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch.
Source: https://www.broadbandtvnews.com/2022/12/09/ad-supported-disney-launches-in-us/