Sports streamer DAZN is expanding its coverage of the European market through a new partnership with connected TV (CTV) solutions provider Foxxum.
The partnership initially covers Germany, Italy, and Spain, but the partners say it “additionally entails further territorial expansions covering DAZN’s rollout plans”. They said the deal would meet demand for the DAZN app from existing Foxxum CTV OS clients that will onboard within the next year, following initial launch on Vestel devices.
“DAZN has been a highly demanded premium TV app by our customers as sports entertainment is and will remain one of the core types of content that is preferably consumed on CTV. Therefore, we are very proud to add DAZN to Foxxum CTV OS, kicking off a long-term partnership,” says Ronny Lutzi, CEO at Foxxum.
Peter Parmenter, EVP business development at DAZN, added: “A key priority of ours is to partner with businesses that are able to support us to get our premium content to even more people. We are delighted to embark on this partnership with Foxxum.”
DAZN offers both live and on-demand streaming of live football events such as the Bundesliga and UEFA Champions League, plus other European top football leagues. In addition to football it covers a wide range of live sport events including NFL (American football), NBA, NCAA College Football and UFC (MMA). Foxxum develops and operates smart TV solutions. As an established player in this field, it works with companies at all stages of the consumer electronics value chain to develop smart TV solutions – from silicon vendors to device manufacturers and network operators.
Source: https://www.digitaltveurope.com/2022/11/24/dazn-extends-ctv-coverage-with-foxxum-partnership/