Leading music video network Vevo is partnering with free global streaming platform, Plex, to launch a slate of streaming channels featuring 24/7 linear programming of premium music videos. The partnership will bring Vevo content to users in the US, Canada, UK, Australia, New Zealand, Germany, Italy, Spain, France, and Mexico.
“Vevo’s music video expertise and past decade of success has positioned us well to strike linear programming deals with leading streaming platforms,” said Rob Christensen, senior vice president, global advanced TV, Vevo. “This partnership furthers our mission of ubiquity, helping make music videos available via all the platforms that people choose to consume popular content around the world.”
News of the Plex deal follows a similarly high-profile partnership with Hulu in the US, announced a few weeks ago. Christensen said: “Plex is another big free ad-supported streaming TV partner for us. FAST viewing is really taking off because people want relevant, curated content for a more lean-back experience at home.”
Plex is available across a range of platforms, device types and streaming services, including consoles. Shawn Eldridge, VP, strategic alliances and content, Plex, said: “Music is an essential genre in entertainment, so adding the world’s music video category leader to our platform is a vital edition. Vevo’s content supports our mission of delivering an amazing user experience and being a one-stop-shop for streaming.”
Vevo has been very active on the FAST scene in recent weeks. Earlier in November, the company partnered with Amagi. At the time it said: “Amagi’s cloud-based infrastructure enhances our ubiquity and bolsters our flexibility as we navigate growth, and helps us meet global content delivery and ad tech requirements.”