Cybersecurity company Malwarebytes is expanding its channel presence in EMEA with a new management team structure and offerings for the success of its partners.
Over the last year, Malwarebytes achieved 250 per cent MSP partner growth as part of its move to rapidly grow the company’s MSP programme, and is enhancing its channel programme for similar VAR partner growth.
A range of localised training and programme additions, including a new Partner Experience Centre (PXC), are now available to channel partners worldwide. The PXC provides partners with a 360-degree, digital-first online portal to evaluate potential cybersecurity challenges and business opportunities for customers deploying Malwarebytes solutions and determines the investment of time and budget required.
Advanced product briefings and training before public announcements, as well as channel-exclusive co-marketing materials and sales promotions, supports Malwarebytes channel partners in growing their business. As a result, partners and customers can build mutual trust and create a ‘gameplan’ to maximise the full benefits of Malwarebytes’ solutions with rapid return-on-investment, the company said.
“Currently the majority of our licence sales in EMEA and APAC come through our VAR channel partners and we will continue to expand our partnership activities,” said Philip Walsh, channel accounts sales leader, EMEA and APAC.
“By fundamentally focusing our sales efforts and resources, we are demonstrating that we are channel friendly and channel-first in EMEA and APAC. The rapid growth in our channel partner programme over the last year is just the beginning.”
Source: https://www.commsbusiness.co.uk/content/news/malwarebytes-expands-emea-channel-presence