Backbase, the leading global Engagement Banking platform provider and Value Digital Services (VDS), a services company with headquarters in Tunis, that supports its clients in the implementation of their digital and data roadmaps, are pleased to announce they have entered a strategic partnership to strengthen their position in the North-African market.
The collaboration further enables Backbase and VDS to leverage their respective technologies and services to accelerate the growth of digital banking across the African banking segments
Building on its roots as a digital native company supporting the digital transformation of BIAT Bank, one of the leading financial institutions in Tunisia, VDS is well placed to tap its unparalleled knowledge of local markets in Tunisia and the whole Northern Africa region.
Together with Backbase's award-winning engagement banking platform, the partnership will help banks to take advantage of new, leading technologies, so they can continue to meet the evolving market and customer demand. In turn, customers will be able to access an extensive range of innovative banking and payment products that meet their existing and future needs.
“Backbase is willing to enter new markets in Africa and to keep on building a customer centric banking world,” Aymen Daoud, Regional Head North and West Africa at Backbase, said. “The Backbase Engagement Banking Platform now has a new anchoring point in a key francophone region. Thanks to our partnership with VDS, we are ready to speed up the deployment of the best of our products to the benefit of local players.”
“We are very proud to partner with Backbase. They have an amazing network of services and outstanding partners all across Africa, and in the wider world,” Ahmed Lasram, Chief Operating Officer at Value Digital Service, said. “With the help of Backbase, we will create even more relevant innovative digital solutions, tailor-made for our customers while reducing implementation costs and time to market.”