The Russian OTT platform ivi plans to launch a mobile subscription based on Netflix.
Quoting a person close to the company’s management, Vedomosti reports that ivi is changing its development strategy, with one of the key elements being increasing its mobile audience and how much time it watches their service on smartphones.
It adds that the mobile subscription could be launched as soon as this week and will cost R99 (€1.64) a month to receive, which is a quarter of that charged for the main ivi service (R399).
Significantly, ivi was the market leader in Russia’s OTT sector until recently, losing top spot to Kinopoisk in the first half of this year.
Source: https://www.broadbandtvnews.com/2022/09/02/ivi-to-launch-netflix-style-service/