MTN Sudan has deployed LigaData’s data analytics and AI platform to accelerate its digital transformation strategy.
LigaData’s platform unifies and correlates subscriber data into a single 360-degree view to enable real-time decision making. MTN Sudan is the fourteenth MTN Operating Company to implement the solution, which it will use to optimise network resources, enhance customer experience, and offer advanced mobile money products.
Ahmed Mustafa, Chief Information Officer at MTN Sudan, said: “Through our strategic partnership with LigaData and the adoption of our new data platform, MTN Sudan is primed to utilise advanced data analytics and AI to accelerate our lofty digital transformation ambitions.”