SK Telecom's newest virtual assistant will put a face to its name.
The "A." app, which started a test run as a beta service, is a combination of a chatbot, content curator and daily task manager. Though it may seem similar to Siri and Bixby, the most noticeable difference is that this "assistant" is not just a voice but also a character, said SK Telecom.
"Our service's aim is to become a friend to users during their daily lives," said Lee Hyun-a, SK Telecom chief product officer and head of the AI&CO department, during a press event held at SK Telecom's office in central Seoul, Monday.
The A. character, which is a "visualized agent" for the service, "is going to create an emotional bond with the users," said Lee.