Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, announced its sponsorship and participation in the ‘Your Steps = Free Internet’ and ‘Al Hamra in Motion’ fitness challenge as part of its corporate social responsibility framework which focuses on taking action for a good cause . The events will take place at Al Hamra Tower from April 3rd to the 21st with several activities and challenges taking place, as well as prizes distributed to the winners.
Through its role as a main sponsor, stc will be distributing prizes to the winners of “Your Steps = Free Internet”, a daily 5,000 steps challenge held for 3 weeks in which participants reaching their goals, while using the Warba Bank App “Fayez”, will donate FREE internet subscriptions to over 100 families in need. The initiative, organized in partnership with the Tarahom Volunteer Team will provide participants with the opportunity to give back to the community through a small gesture, while also focusing on their own physical health. stc’s participation also further builds on the Company’s will to instill a sense of social responsibility amongst residents, especially the younger generation, as they embrace the values behind humanitarian initiatives and ways to effectively give back to the community.
stc will also be holding a weekly Q&A activity with prizes for participants in the walkathon, where the COFE App will be distributing vouchers and giveaways to the lucky winners. In addition, Maysam Qassem will also be participating in the event by hosting a painting class at the children’s corner that represents a key component of stc’s agenda for this month. stc aims to become a source of inspiration and encourage the youth to actively participate in fitness activities and adopt them into their lifestyles, while also embedding in them the true values of Ramadan.
As for the two-week challenge held in the outdoor area on the 3rd floor of Al Hamra, ‘Al Hamra in Motion’ features a number of fitness activities organized by Forma Fitness gym. There will be one winner declared everyday who will be receiving a valuable prize from stc. Those interested in participating in the exciting fitness challenges can do so by registering through the ‘Lets Burn’ app.
Danah AlJasem, General Manager of Corporate Communications at stc, said, “stc continuously supports initiatives that drive individuals, of all ages, to adopt a healthier lifestyle. These initiatives also tend to promote teamwork, which is a key attribute linked to higher productivity in the workplace. The Al-Hamra fitness challenges fall in line with our social responsibility framework which focuses on promoting health awareness, an active lifestyle, and encouraging the youth to embrace a socially responsible mindset within their community. Our objective is to bring together members of the community to participate in a fun and active initiative for a good cause.”
AlJasem stated “The ‘Your steps = Free Internet’ initiative dedicated to supporting families in need also falls in line with our social responsibility framework, as the Holy Month of Ramadan is a reminder to give back to the community. We hope that this initiative, as well as others we have supported, will create a lasting impression amongst participants that extends their generosity and support beyond the month of Ramadan.”
AlJasem concluded, “Being a pioneer in the private sector is a responsibility that obliges us to always come up with initiatives that add value to our community. We are always keen to be part of initiatives that reflect the true meaning and essence of Ramadan that touches the livese of people while giving back to the community.”
To find out more about stc’s events, promotions, and sponsorships, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: Press Release