Roku has agreed a deal with Bell Media to launch top Canadian streamer CTV on the Roku platform.
Roku users in the country will now have access to live and on demand programming from CTV, Canada’s most-watched television network.
CTV provides access to an extensive array of live and on-demand programming, with full episodes from channels including: CTV, CTV Comedy Channel, CTV Drama Channel, CTV Sci-Fi Channel, and CTV Life Channel, as well as Discovery, Animal Planet, Discovery Science, Discovery Velocity, Investigation Discovery, E!, MUCH, CTV Throwback, CTV Movies, and MTV.
Mary-Anne Taylor, head of content distribution, Canada at Roku, said: “We are thrilled to be welcoming CTV to our platform offerings. As the #1 TV streaming platform in Canada, we are committed to expanding Roku’s Canadian content availability.
“The launch of CTV is an important milestone as we continue to build on providing Canadians with the best streaming experience possible. With this launch, Roku users across the country have access to premium content such as live news, free movies and TV, and Canadian productions.”
Justin Stockman, VP, content development and programming, Bell Media, said: “This launch provides Roku users with access to our extensive content offering across numerous Bell Media brands, delivering can’t miss series, movies, and curated collections. From watercooler moments, to Canadian original series, news and information, and hit entertainment, we’re excited to deliver CTV’s premium user experience through our Roku offering.”
Source: https://www.digitaltveurope.com/2022/04/07/ctv-comes-to-roku/