Documentaries and video journalism will form the basis of a new Guardian-branded FAST channel being made available on Rakuten TV.
The Guardian FAST channel (Free Ad Supported Television), will be available in the 43 countries where Rakuten TV is distributed, reaching more than 110 million households via its branded remote-control button and pre-installed app on select Samsung, LG and Vestel Smart TV devices, among others, as well as on Samsung’s own FAST TV service Samsung TV Plus in select countries.
Robert Hahn, director of business affairs & platform partnerships, Guardian News & Media says: “At the Guardian, we have always sought to make our journalism available to people around the world. Through this new agreement with Rakuten TV, we hope to broaden the distribution of Guardian content even further and make a selection of our brilliant video series and documentaries even more discoverable.”
The Guardian has been building a reputation for world-class video journalism with a number of awards including an Oscar.
Cedric Dufour, Rakuten TV CEO, says: “The addition of the Guardian to our linear channels bouquet further demonstrate our commitment in expanding the platform’s free offer with top tier content and brands, opening up new opportunities for our users as well as for advertisers to get in front of the Guardian audiences”.
Rakuten TV sits within Rakuten Advertising’s unified portfolio, where advertisers can buy media across a variety of channels offering targeting and tracking of their placements.