YOU app, an online delivery platform coming soon to Bahrain, has announced the launch of its fashion platform and namesake clothing label “Trendy by YOU”.
The fashion e-commerce platform which aims to act as a hub to showcase local fashion designers and boutique owners in addition to regional brands, is set to be launched in March 2022 alongside YOU app.
Trendy by YOU will be featured as the main fashion vertical on YOU app’s mobile application, and will launch its own separate website to help boost the e-commerce experience of its customers.
Also, Trendy by YOU will offer the latest fashion pieces as part of its namesake brand designed for women, men and children ready to be shipped all around the Middle East.
Trendy by YOU is run by a team of young ambitious women who possess in-depth knowledge of the fashion and e-commerce industry. The head of the vertical, Fatima Kamel, leads the fashion unit from the aspects of marketing, social media, and onboarding merchants into the app.
Hanan Shakeeb manages the business development aspect of the brand, with Wejdan Al Tawash and Swathi Sathish providing marketing and graphic design support for the platform and its merchants, respectively.
YOU app Chief Operating Officer Noor Al Saati stated: “We are excited to explore the possibilities of the fashion e-commerce industry as the first last-mile company to do so in Bahrain. With our own namesake label, Trendy by YOU, we can ensure everyone in Bahrain does not miss out on the latest fashion trends without sacrificing quality or the high price margins. We want to be accessible to all and provide the best platform for
local labels and designers to showcase their collection. We fully believe in their talent and we dedicate this platform to them.
“We are also committed to supporting Bahraini designers, local talents and boutique owners by providing them with a platform that showcases their collections and increases their customer reach. We want to put an emphasis on supporting local talent as we aim to be the platform that provides them with the next step in their fashion or business careers. We want to provide them with the exposure that their talent deserves. At YOU app, we have a vision to place Bahrain as a fashion hub,” Al Saati added.
Trendy by YOU will be featuring renowned local fashion labels such as Affinity by Batool Sendian Perfumes, Desar, Thobx, Nasfah, AH by Azhar Hubail, Dabu Boutique, Lulu Beauty, Mas Line, Rosemary Parfum, Harmony Couture, Mod, Meem by Mesk, Dikishane, Mermaid Line Lens, Bebe Au Lait, Brother Max, Made Of, PUJ, Hello Fragrance, Princess Gate, plus many more. - TradeArabia News Service