Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, concluded its participation and role as a main sponsor in this year’s ‘Battle of the East’ fitness festival. The Company successfully organized various initiatives and fitness competitions that attracted attendees and contestants.
During the tournament’s closing ceremony, stc was honored for its effort, active participation, and engaging initiatives, as well as its main sponsorship role in the festival. The Company organized several activities at the stc village located on the fitness festival’s grounds, including the ‘Dead Hang’ challenge and a ‘Tug-of-War’ contest.
stc released a statement indicating that as part of its sponsorship role, under the supervision of Ahmed Al Nowaibet, Manager of Public Relations and Social Media at stc, the Company honored the final winners in each competition. Prizes were also distributed to attendees of all ages who participated in the different engaging activities, both children and adults, as well as to participants who cheered on the contestants during the tournaments.
The Battle of the East fitness festival, held at the Green Island from December 10th to the 11th, consisted of several attractions including CrossFit, Powerlifting, Teqball, and Calisthenics competitions. The festival also featured a Saracen Race for adults and children, a 5k obstacle race designed to test endurance and push the boundaries of competitors.
stc's sponsorship comes as a continuation of the various local initiatives it participated in throughout the year under its corporate social responsibility framework, which focuses on the key areas of health, education, entrepreneurship, and the environment. The Company was keen to play a role in a festival of this kind due to the positive impact it spreads in the community while promoting a healthier lifestyle and instilling the spirit of competition amongst contestants.
Commenting on the sponsorship, Danah AlJasem, General Manager of Corporate Communications at stc, said, “We are thrilled to have witnessed the exceptional turnout at this wonderful fitness festival alongside a large crowd of attendees cheering on contestants as they competed for the winning titles. In this regard, I would like to extend my sincere appreciation to the organizers for all their effort in ensuring the successful outcome of this festival and concluding the initiative in the best way possible.”
AlJasem added, “stc will continue to participate in initiatives that support the Kuwaiti athletic community, empower local talented individuals and Kuwaiti entrepreneurs, as well as back the initiatives organized by SMEs. These actions, in addition to others, are in line with stc’s extensive CSR program that we aim to broaden and expand year over year. At stc, our focus is to encourage and inspire the younger generation to adopt healthier lifestyle habits that can pave the way for a brighter and more rewarding future.”
The GIG Battle Fitness Festival is an all-encompassing fitness festival held in Kuwait that was created in 2013 by Circuit+ Fitness. The initiative began with the objective of creating an annual competition that would unite the excitement of a healthy competitive environment with the thriving athletic communities in the Middle East to foster a unique adrenaline driven experience.
The fitness festival consists of several attractions including CrossFit, Powerlifting, and Calisthenics competitions, as well as a Saracen Race for adults and children. The festival will also feature an activity corner where guests can participate in numerous engaging fitness activities throughout the festival’s duration. Over the years, the annual festival has attracted over 2,500 athletes from all over the globe who are eager to participate in the different competitions for a chance to win one of the festival’s titles.
To find out more about stc’s events, promotions, and sponsorships, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: stc Press Release