Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced that it won several awards during the 9th edition of the Kuwait Creativity Award 2021 forum. The awards were presented by the Arab Media Forum in appreciation of stc’s unique TVC productions, creative advertising concepts, as well as other initiatives introduced while implementing its effective CSR agenda and digital transformation strategy.
stc released a statement indicating that the awards were officially announced during the ceremony held by the forum’s organizing committee. Held under the patronage of the Minister of Information and Culture, and Minister of State for Youth Affairs, Abd Al-Rahman Al-Mutairi, the League of Arab States, and in the presence of the Ministry of Information Undersecretary, Muneera Al Huwaidi, and Secretary-General of the Arab Media Forum, Madi Al-Khamees, creative individuals, sponsors, participants, and volunteers were honored, with stc amongst the top of the list.
stc added, “stc annually receives these awards in appreciation of its innovations in the technical and marketing fields, as well as its pioneering offerings line and continuous support towards the Kuwaiti community throughout 2021. The Company has further solidified its role as a pioneering leader in enabling digital transformation locally and throughout the region.”
stc highlighted that the honorable recognition was received by Danah AlJasem, General Manager of Corporate Communications and her team at stc, on behalf of the Company. The award also served as a token of appreciation for the innovative and creative ideas implemented through the Company’s CSR program, which included a range of sponsorship and community-based initiatives.
stc highlighted that the recognition reflects the years of hard work and effort placed by the Company to launch a diverse range of products, services and solutions that exceed the expectations of its valued customer base, individuals and corporates. To achieve these goals, stc relied on the strength of its 5G infrastructure, which is the most widespread in Kuwait, as well as the experience and knowledge of its workforce in introducing the latest global technology in Kuwait’s market.
It is worth mentioning that stc contributed to various causes in 2021 within the fields of health, education, sports, and the youth. One of which, for an example, was stc’s continuation of its strategic partnership with the Kuwait Football Association for the eighth consecutive year. The Company is also a strong supporter of local SMEs and start-ups, reflected by various initiatives launched by stc such as the “Weyak” campaign. In a pioneering step, stc established a partnership with Virgin Mobile Middle East and Africa to launch the first mobile virtual network operator (MVNO). Additionally, stc launched campaigns targeting different causes such as its national and liberation day campaign “Ezhalha” and being the only telecom Company in Kuwait and the MENA region to offer the latest 5G Standalone technology dubbed ‘FULL 5G’. In addition to its extensive activities, stc also received the award due to its strategic marketing and role in enabling digital transformation in Kuwait.
In her role, Danah AlJasem said, “This award come as a testament to the dedication and hard work placed forth by stc throughout the year, in addition to the steps taken to implement the digital transformation strategy and enhance the range of innovative offerings to both individual and corporate customers, as well as the Kuwaiti society as a whole.”
AlJasem added, “During 2021, we were keen to enhance our leadership role in the local market by offering an array of new-to-market and pioneering telecom services, leveraging the strong infrastructure and wide coverage of stc’s 5G network. Throughout this time, we did not overlook our vital role of supporting and giving back to the Kuwaiti community.”
In relation to stc’s CSR agenda, AlJasem said, “In line with our CSR strategy, we focused, in our various activities, on the diversity and breadth of what we offer to the community, as well as the steps taken by stc to enable digital transformation. Our goal was to blend innovation in all that we do by collaborating with creative agencies. Having said that, we are keen to continue supporting our society, as well as various sectors, such as healthcare, sports, technology, education, and youth in addition to implementing our internal initiatives that engage the stc family.”
In her concluding statement, AlJasem extended her gratitude to the Arab Media Forum organizers, with a special thanks to Madhi Al-Khamees, General Secretary of the Ara Media Forum.
stc launched several community-based initiatives and awareness campaigns during 2021. These included joining the people of Kuwait in celebrating the national holidays, sponsoring the Kuwaiti Football Association in its various activities, and supporting the national “Safe Education” campaign.
High-profile individuals, media representatives, local celebrities, influencers, and talented individuals within the fields of media and advertising attended the annual forum held this year. The awards were distributed after the judging panel, consisting of experts in the fields of media and cultural arts, evaluated the participants to select the winners based on the most creative concepts. The annual event aims to celebrate creative talent and recognize achievements whether on a corporate or individual level.
The Arab Media Forum is considered one of the most influential award ceremonies in the region as it welcomes representatives from various sectors to recognize tremendous efforts in innovation and creativity.
stc … Always first
stc focused on launching various community-based initiatives and awareness campaigns throughout 2021. Through its ongoing support of the local community, stc was one of the first to celebrate side-by-side with the Kuwaiti population as their celebrated in joy the country’s national holidays. stc was also the first to launch a series of telecom and digital solutions in Kuwait and the region:
- The first and only telecom company in Kuwait and the Middle East and North Africa region (MENA) to introduce the latest 5G Standalone technology dubbed ‘FULL 5G’
- Established the first Mobile Virtual Network Operator (MNVO) in Kuwait
- Provided GM with in-vehicle connectivity to support OnStar service for the first time in Kuwait
- The first local and regional operator to provide ultra-fast roaming services with unlimited 5G at no additional cost throughout the GCC
- Launched the first of its kind smart bus in the Middle East, 5G LIVEBUS
Source: stc Press Release