Addressable TV provider Finecast has announced partnerships with Sky and STV.
The deal with Sky will see it provide the company with supply partnerships for linear supply, while the STV deal is for live streaming supply on OTT.
Finecast’s tech enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments.
These are the latest partnerships for Finecast, which announced deals with Roku, YuppTV, Rakuten and Pluto earlier this year.
Kristian Claxton, Managing Partner, Finecast, said: “A total TV approach is no longer a nice-to-have for marketers, it’s critical for reach, scale and overall campaign efficiency and effectiveness.
“The addition of Sky linear TV and STV live streaming OTT inventory into Finecast’s ecosystem will enable brands to seamlessly plan and deliver campaigns across the most premium VOD, linear and live streaming TV services using addressable TV advertising to engage and excite consumers to support brands’ long and short-term growth ambitions.”
Source: https://www.digitaltveurope.com/2021/11/24/sky-stv-partnerships-for-finecast/