The UAE-based ‘game-fi’ ecosystem, Zone, has launched a platform that integrates the user base with a ‘play to earn’ environment.
“We can now bring together our million plus gamers from South Asia via our existing e-sports platform and integrate them into our Zone play-to-earn economy,” said Adi K. Mishra, founder and CEO of Zone. “E-sports are witnessing substantial business demand in the current market scenario, thus driving the overall gaming industry across the Middle East.”
Zone recently raised $1.6 million in funding round led by Borderless Capital. Other organizations like Saeed Aldarmaki’s Sheesha Finance and Karma Innovations joined the round.
With gaming on the rise in the Middle East, especially in UAE and Saudi Arabia, the industry is now recognised as a platform for governments and brands to reach a global audience.