DOCOMO Digital, a mobile commerce enabler, has switched on direct carrier billing (DCB) in Google Play for Asiacell, Iraq’s leading mobile carrier.
As the largest global integrator of Google Play carrier billing, DOCOMO Digital will bring best-in-class service support and analytics to Asiacell as part of this integration. This is one of the early integrations to the recently introduced Google Standard Payments Platform. Asiacell subscribers can now pay for digital services and content as part of their mobile phone bills or pre-paid balances.
Carrier billing is an increasingly popular mode of payment for digital services especially in emerging markets across the Middle East region, as it allows faster and frictionless transactions in App stores such as Google Play while providing better transparency and control over purchases for subscribers. Digital content consumption including video streaming and gaming has been on a steady rise in Iraq.
“Asiacell is committed to bringing a great customer experience for our subscribers. And we are pleased to be one of the first mobile carriers in the region to be on Google’s new platform thanks to our partnership with DOCOMO Digital,” says Chra Hussain, Chief Commercial Officer at Asiacell.
“We are pleased to see our partnerships with the Ooredoo group grow from strength to strength. Our state-of-the-art managed service platform is purpose-built to make integrations with app stores happen for our telco partners quickly and reliably. And our teams have been working closely with our partners to ensure onboarding of the new Google Standard Payments Platform for carriers is seamless.”, said Jonathan Bennett, Chief Commercial Officer at DOCOMO Digital.